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Chrysler Brand Introduces New
‘Imported from Detroit™’ Merchandise
    • Over 60 all-new items available for sale now at www.IFDstore.com
    • Chrysler brand continues to donate a portion of the
      proceeds from the sale of the ‘Imported from Detroit’ merchandise to the Boys
      & Girls Clubs of Southeastern Michigan, Habitat for Humanity Detroit, The
      Marshall Mathers Foundation and Think Detroit
      PAL

Auburn Hills,
Mich.
– The Chrysler brand has introduced a
new line of “Imported from Detroit™” (IFD) merchandise that is available for
sale now. The collection features fresh new graphics and over 60 all-new items.

“The ‘Imported from Detroit’ theme continues to generate a conversation
throughout this country and we are proud to share that message through this new
collection of clothing and accessories,” said Saad Chehab, President and CEO –
Chrysler Brand, Chrysler Group LLC. “Keeping in the spirit of the campaign, we
will continue to donate a portion of our proceeds to four local charities so
that they can continue to develop programs and initiatives that contribute to
the youth of Detroit and the surrounding communities.”

The new collection
features a wide variety of items including decals, posters, clothing, outerwear,
hats, tote and messenger bags, as well as an array of items for kids. The new
collection is available now and pricing starts at $5.00. All of the products are
made in America and feature the “Imported from Detroit” logo. Prices on the web
site include shipping and handling.

A portion of the proceeds from the
IFD collection will be donated to four Metro Detroit charities.

Charities are as follows:

Official merchandise can
only be found on the Chrysler brand web site (
www.IFDstore.com) or at The
Detroit Shoppe located at the Somerset Collection in Troy, Mich.

About The Marshall Mathers
Foundation
Through the Marshall Mathers
Foundation, Eminem works with economically-disadvantaged and at-risk youths who
reside in Detroit.

About Boys & Girls
Clubs of Southeastern Michigan
Established in
1926, Boys & Girls Clubs of Southeastern Michigan is a nonprofit youth
development organization serving nearly 23,000 youth annually at 12 Clubs
located in Wayne, Oakland, Macomb and Washtenaw counties. Boys & Girls Clubs
represent a safe place where youth ages 6-18 (grades 1-12) can spend their
after-school hours. Clubs are open five days a week throughout the
year.

About Habitat for Humanity
Detroit
Habitat for Humanity Detroit is an
affiliate of Habitat for Humanity International, a nonprofit ecumenical
Christian housing ministry providing decent, safe and affordable housing to
low-income families in Detroit. Homeowners invest 250-350 personal sweat equity
hours in pre-ownership training and assisting in the construction of their home.
Their commitment to the program allows them to receive an interest-free
mortgage. This is a “hand-up” program, not a “hand-out”. Since 1986, the Detroit
affiliate has rehabilitated and / or built new houses for more than 300
families. Financial support, gift-in-kind donations and volunteer labor allow
Habitat for Humanity to continue building affordable homes for those in need.
For more information please visit
www.habitatdetroit.org or call
(313) 521-6691.

About Think Detroit
PAL
Think Detroit PAL was formed in 2006 with
the merger of Think Detroit Inc. and the Detroit Police Athletic League. In
partnership with the Detroit Police Department and community volunteers, Think
Detroit PAL builds character in young people through athletic, academic and
leadership development programs. In 2010, Think Detroit PAL served over 10,000
girls and boys through a combined 24 sports and academic programs, making it one
of the largest youth organizations in the state of Michigan. More than 80 cents
of each dollar donated to Think Detroit PAL goes directly into
programming.

About Chrysler
Brand
The spirit of hard work. Earning your
place without forgetting where you’re from. That’s what the Chrysler brand and
its vehicles are all about. Integrating the first eight-speed automatic
transmission in a domestic luxury sedan, the 2012 Chrysler 300 sedans offer
world-class innovation and quality while delivering stylistic distinction and
premium features with legendary value. Chrysler’s 200 sedan inspired the brand’s
identity: “Imported from Detroit.” The 2012 Chrysler 200 sedan delivers
exceptional value without compromise with sophisticated design, high-quality
craftsmanship, and technology. The Chrysler 200 Convertible—with a power soft or
hardtop—offers an open-air experience featuring elegant craftsmanship. The 2012
Chrysler Town & Country minivan is beautifully crafted with high-quality,
soft-touch materials and tech-savvy entertainment features and smart storage.
Standard leather Stow ‘n Go® seating, overhead DVD, and more than 40 safety and
security features are some of the Town & Country’s innovative
offerings.

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