Chrysler 300 adds rapper Dr. Dre, NFL’s Suh to TV ads, USA Today, April 20
o After making a splash with its unprecedented two-minute Super Bowl ad showcasing rapper Eminem, Chrysler is announcing plans to keep its urban music theme with a new ad campaign starring rap entrepreneur Dr. Dre, USA Today said. But the ads for its new 300 sedan seek to portray the 300 as a car that drivers aspire to own – they portray luxury as something earned through hard work, not only with Dre, but in additional ads featuring NFL rookie sensation Ndamukong Suh and high-fashion designer John Varvatos, the paper said. All three stars of the Chrysler ads have a Detroit connection, in keeping with the “Imported from Detroit” theme, the article said. Each ad will show the personalities hard at work or visiting their humble roots; the ads plant the idea that buying the just-redesigned 300 is a reward for labor, USA Today said. Chrysler is being closely watched in the ad community for its new, brash attitude, the paper said.

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